Privacy Policy

Who We Are

Envirosmart Limited (Company No. SC657609), registered in Scotland. We operate the website www.envirosmartlimited.co.uk.

For any privacy-related queries, contact us at [email protected] or call 0800 861 1394.

What Personal Data We Collect

Communication Data

Any communication you send us via the contact form, email, phone, or social media. We use this to reply to you, keep records, and for the establishment or defence of legal claims. Our lawful ground is legitimate interests.

Customer Data

Data relating to any enquiry or purchase of our services — including your name, address, email address, and phone number. We process this to provide our services and maintain transaction records. Our lawful ground is performance of a contract.

Technical Data

Data about your use of our website such as your IP address, browser type, pages visited, and time on site. This is collected automatically via analytics tools. Our lawful ground is legitimate interests (administering and improving our website).

How We Collect Your Data

• Direct interactions — when you fill in a form, call us, email us, or otherwise get in touch.
• Automated technologies — cookies and analytics tracking as you browse our website.
• Third parties — analytics providers such as Google.

Cookies & Tracking Technologies

Our website uses the following categories of cookies and similar tracking technologies:

• Essential cookies — required for the site to function (session state, security, form submissions).
• Analytics cookies — we use Google Analytics 4 (measurement ID G-L84VKVYEDF) to understand how visitors use our site. These cookies collect information such as pages viewed, time on site, and device type in aggregate. IP addresses are anonymised.
• Advertising cookies — we use Google Ads conversion tracking (ID AW-399932485) and Google remarketing to measure the effectiveness of our advertising and to show relevant ads to visitors who have previously interacted with our site. These cookies may collect information about your browsing activity across websites that use Google's advertising services.
• Attribution cookies — we set a first-party cookie (es_attribution) to remember which advertisement or search brought you to our site, so we can measure which campaigns generate genuine enquiries. This cookie contains marketing parameters (such as gclid, utm_source, utm_campaign) and expires after 90 days.

Where third-party fonts (Google Fonts) are loaded, your IP address is transmitted to Google's servers in accordance with Google's privacy policy.

You can control cookies through your browser settings and can opt out of personalised Google advertising at adssettings.google.com. Blocking non-essential cookies will not prevent you from using the site but will limit our ability to measure campaign effectiveness.

How We Use Your Personal Data

We will only use your personal data when legally permitted. The most common uses are:

• To respond to your enquiry and provide a quote or service
• To fulfil a contract between us
• To comply with legal or regulatory obligations
• To improve our website and understand how visitors use it

We do not use your personal data for automated decision-making or profiling.

Sensitive Data

We do not collect any sensitive personal data (race, ethnicity, health data, political opinions, etc.).

Data Sharing

We do not sell your personal data. We may share it only with:

• Service providers who help us operate our business (e.g. email providers), under strict data processing agreements
• Regulatory or legal authorities where required by law

Data Retention

We retain customer and communication data for up to 6 years in line with HMRC requirements. Technical and analytics data is retained for up to 26 months. You may request deletion at any time (see Your Rights below).

Your Rights Under UK GDPR

You have the right to:

• Access — request a copy of the personal data we hold about you
• Rectification — ask us to correct inaccurate data
• Erasure — ask us to delete your data (subject to legal obligations)
• Restriction — ask us to limit how we use your data
• Portability — receive your data in a structured, machine-readable format
• Objection — object to our processing of your data based on legitimate interests
• Withdraw consent — where processing is based on consent, withdraw it at any time

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).

Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or destruction. Our website is served over HTTPS.

Changes to This Policy

We may update this policy where required to reflect changes in law, our services or our data practices. The version in force at the time you interact with our website or provide personal data is the version that governs that use.